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Building God's House
What is the most important thing on Jesus' agenda today? Quite simply, it is Building HIS Church! Often times, men are preoccupied with budgets and buildings; but, God's desire is to reconcile people to Him through the shed blood of Jesus and for the people to be built up together in love and unity. God established, in the Old Testament, that his desire was never to dwell in buildings. After all, God said that no one could make one big enough for him anyway (Isa. 66:1). The New Testament explains that when you and I come together in the perfect bond of love, as lively stones, we form a glorious spiritual habitation for God to dwell.
Building A Brand
Ready to build--and maximize--the long-term value of your brand? Starting your own business is an excellent step to financial freedom. To attain this financial freedom, your business needs to be successful. You may have gone to business school and acquired all the skills that you can to ensure that your operations are smooth, and that you are working with a plan that will lead you to growth and profitability within three or so years. Even with this plan, creating relationships with customers and propelling your business forward could prove challenging. This can all be attributed to having a weak brand. A brand is an essential component of your business as it ensures that you have an identity that differentiates you from all other similar products in the market. When you have a brand, it becomes easier for you to attain growth over the long term as you can develop your brand with time. A brand will embody certain aspects of your business, including what your product or service represents, the team that are working for you, and what your business values. It is essential for communicating to both your external audience, as well as those who are working within your business. To get started with creating your brand, you need to follow the 7 distinct steps that are outlined in this book. Doing so will lead you to success, and ensure that at the end of the process, you have an identity for your business that will stand the test of time.
On Building A Theatre
From the INTRODUCTION.
Architectural ineptitudes are more likely to be perpetuated and in time condoned than those in any other art. Generally speaking, a bad painting is scrapped, poor music remains unpublished and unplayed (along with much good music, no doubt), and bad books, after a time, cease to be read. But a building is somehow inescapable. Having a durability that needs no treasuring, and being erected more often for use than for beauty, a building generally achieves longevity, and the bad art crumbles no sooner than the good stone. Usefulness, great initial cost, sturdy stuff, are all against a building's being put out of the way merely because it is ugly. Or even, as a matter of fact, because it does not successfully serve the purpose for which it was erected.
As people live in a house, Or work, day after day, in a store or factory or public building, they become used to inconveniences, bad arrangement, and lack of proper facilities. They complain for a time, perhaps, and then forget. And after a while, when the house has become home, or the large building has gathered tradition, a sort of admiration settles upon it. What is really plain ugly or wrong or bad appears quaint and full of "atmosphere." And is imitated. Style and tradition embalm the very features that make the building a bad building.
In the theatre, this perpetuation of musty, tradition-hallowed faults of construction has been carried to an extraordinary extreme. There is more ritual, one might believe, in constructing a stage and auditorium in accordance with honored custom than there is in the building of a church. In the more modern theatres, there have been notable improvements over the theatres of a generation ago; but in the auditoriums and stages of schools, clubs and societies, and in other public or semi-public buildings in which such facilities are included as a sort of side issue, the ancient law is observed. The average high school stage seems to be inspired by the faint recollection of a visit to the theatre, supplemented by the examination of old prints illustrating the stage of Inigo Jones.
To-day, by a concerted movement throughout the country, hundreds of community houses are being planned as war memorials. These buildings are designed to include facilities for all the social and recreational interests of the communities they will serve. Practically all of them will include stages and auditoriums. At the same time, hundreds of new school buildings are being planned, and these, too, will have stages intended to be useful for dramatic productions. But unless architects have at their disposal much more technical knowledge of the producers' requirements than in the past, it is certain that most of these auditoriums and stages will be bad-as are the auditoriums and stages in most existing schools. It is to forestall some of the common mistakes that this paper has been prepared-to describe them in detail, and to set up against them the ideal features toward which the designers of such structures should strive.
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